ETA is built around one question — "Did the business cover BASE this month?" Free for contractors, funded by Blue Collar Funded, taught around the BASE/BALL methodology that turns survival into opportunity. Browse what's open before you ever create an account.
Everything below is free to read without signing up. Start where you want. The academy is one click away when you're ready.
Nine modules — BASE and floor rate, business setup, insurance, licensing, contracts, sales, and the basic software stack. Written for the working solo, not the seminar. Free.
Start the course →The business funds your life — not the other way around. ETA is built on BASE (your survival floor) and BALL (the annual raise you earn through discipline). Read the methodology before you read anything else.
Read the philosophy →Four parts — three apps and the company that funds the free education. ETA Academy, Benchmark (the operating system), ACID (the data layer), and Blue Collar Funded. See how they connect and how the loop keeps the school free.
See the system →Browse the full course catalog — foundation, contractor-type tracks, specialty Mastery courses. Most are free; a few are paid Mastery credentials. No account required to read what's in each.
Browse the catalog →Three apps and a company. Same login, same record, same methodology.
The design + dev company that funds the free education.
The school. Curriculum, tools, prescriptions, free for contractors.
The operating system. White-labeled at bm.{contractorsite}.com.
The market intelligence database underneath both apps.
Browsing is free. The academy is free. Both stay that way — funded by Blue Collar Funded so the school can stay open to any contractor who shows up.
Inside: adaptive curriculum that fits your trade and your market, working tools that run on your real numbers, and diagnostic prescriptions when something specific is slipping. Sign up when you want to go deeper than what's open out here. There's no paywall waiting on the other side.
Most of what makes ETA different is open right here — no signup, no card. Read the philosophy. See the system. Browse the courses. By the time you're ready to create an account, you'll already know whether ETA fits your trade.
Browse the courses → Read the philosophyETA exists because the math has to work first. Most coaching for tradespeople doesn't start there — it starts with a revenue target and works backwards through hope. The system inverts that: cover BASE, then build a business that funds your life. Scaling, hiring, growing only make sense once the floor is real. That premise runs through every page, every tool, every prescription on this site.