Why Gut-Feel Pricing Fails
The first job you overprice, the second you underprice, the third you price right — but you can't tell which is which.
A gut-feel estimator takes three jobs: $4,500 (made $1,700), $3,200 (lost $400), $5,000 (made $100). Combined: $1,400 profit across 120 hours = $11.67/hour effective rate. Below minimum wage. He was busy all month and losing money. Gut-feel works often enough to feel correct and fails often enough to prevent stability. …
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