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Build the business that funds your life.

Free Courses

9 courses

Open to anyone with an account. No payment required.

Basics
Why Your Business Exists for You
ETA
Free
Basics

Why Your Business Exists for You

The premise: you and the business are two assets — and the business exists to fund your life.

5 lessons
Basics
Personal Finance — Know Your Number
ETA
Free
Basics

Personal Finance — Know Your Number

Build your BASE, set your floor rate, run a zero-based budget that survives lumpy income.

6 lessons
Basics
Debt, Emergency Funds, and Going Full-Time
ETA
Free
Basics

Debt, Emergency Funds, and Going Full-Time

Clean up the personal side first. Decide when the math actually says go full-time.

4 lessons
Basics
Setting Up the Business
ETA
Free
Basics

Setting Up the Business

LLC vs sole prop, when S-Corp election makes sense, and the absolute rule of separate accounts.

5 lessons
Basics
Insurance — What You Actually Need
ETA
Free
Basics

Insurance — What You Actually Need

GL, commercial auto, WC, professional liability — and the minimum stack for a solo.

5 lessons
Basics
Licensing & the Handyman Exemption
ETA
Free
Basics

Licensing & the Handyman Exemption

The three licensing tiers, how to read your state, and what the handyman exemption actually allows.

4 lessons
Basics
Contracts & Legal Basics
ETA
Free
Basics

Contracts & Legal Basics

What every contract has to do, the four common contract types, and the mistakes that get contractors sued.

5 lessons
Basics
Sales — Qualify, Then Price
ETA
Free
Basics

Sales — Qualify, Then Price

Stop bidding unqualified jobs. Run the universal sales process and present price the right way.

6 lessons
Basics
The Software Stack You Actually Need
ETA
Free
Basics

The Software Stack You Actually Need

Less is more. Pick the few tools that actually pull weight at solo scale — and know when to add more.

4 lessons

Pro Courses

17 courses

Unlocked with a Pro membership — $39/mo, plus 30% off Benchmark + BCF.

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The Ceiling
ETA
PRO
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The Ceiling

The income ceiling every employed tradesperson hits — and what your real options are.

4 lessons
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The Employed Tradesperson
ETA
PRO
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The Employed Tradesperson

For the tradesperson on someone else's payroll — the path from punching in to building something of your own.

6 lessons
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Fully Self-Employed
ETA
PRO
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Fully Self-Employed

You've crossed. Now make the business reliably predictable, profitable, and worth what it cost to build.

7 lessons
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The Honest Talk
ETA
PRO
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The Honest Talk

The conversation about contractor money, scale, and what actually builds wealth.

5 lessons
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Personal Finance for the Contractor
ETA
PRO
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Personal Finance for the Contractor

The complete personal financial system for self-employed trade owners — beyond the basics.

8 lessons
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The Tradesmen Canyon
ETA
PRO
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The Tradesmen Canyon

The map. Where the hill ends, where the canyon starts, and how the bridge gets you across.

5 lessons
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Zero to Equipped
ETA
PRO
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Zero to Equipped

The complete bootstrap roadmap — what to buy, when to buy it, and what to never spend money on early.

7 lessons
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The Part-Time Launch
ETA
PRO
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The Part-Time Launch

Build the business while still employed — six launch conditions before you quit.

4 lessons
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The Specialty Contractor Startup
ETA
PRO
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The Specialty Contractor Startup

The 90-day operational playbook for going from launch day to a real local business.

7 lessons
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The Contractor Sales Manual
ETA
PRO
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The Contractor Sales Manual

You are not bidding. You are interviewing. The complete sales system for specialty contractors.

8 lessons
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The Reputation Manual
ETA
PRO
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The Reputation Manual

Reputation is the moat. Build it deliberately. Defend it correctly.

6 lessons
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Targeting High-Income Clients
ETA
PRO
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Targeting High-Income Clients

How upper-middle, affluent, and high-net-worth clients actually decide — and what it takes to reach them.

6 lessons
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Job Operations for the Solo Operator
ETA
PRO
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Job Operations for the Solo Operator

How to run a multi-day project so the client wants to refer you before you finish.

7 lessons
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The Hiring Manual
ETA
PRO
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The Hiring Manual

When to make the first hire — and how to do it without destroying the business.

7 lessons
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The Growth Manual
ETA
PRO
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The Growth Manual

The personal side of building something — when pressure comes, when people change, when you want to quit.

5 lessons
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The Invisible Wall
ETA
PRO
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The Invisible Wall

Breaking the scarcity mindset that keeps contractors small, broke, and hidden.

6 lessons
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Construction Contracting Mastery
ETA
PRO
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Construction Contracting Mastery

Turn hard-won trade skills into a profitable, professionally run contracting business.

51 lessons