Pricing Yourself Out of the Cheap Bracket

What this is

A tactical 11-page field manual for handymen who already know they're undercharging and need the words and moves to fix it. No business-school theory. The five pricing moves that actually move your effective hourly rate, the seven price-objection scripts that hold the line, and the discipline to walk away from the wrong jobs.

Inside:

• Section 1 — Why the cheap bracket is a choice (and the three reasons handymen stay stuck in it)
• Section 2 — The five moves that actually move price: quote the job not the hour, mark up materials, charge for premium scope, build defense lines, set a real floor
• Section 3 — How to quote and defend a price in three phases
• Section 4 — The words that work: seven of the most common price objections with the exact responses that hold price without losing the relationship
• Section 5 — When to walk away (and why walking away is what makes the price you charge real)
• Section 6 — The first five premium jobs: a tracking discipline that proves the new prices work
• Section 7 — The math underneath everything (BASE, floor rate, the academy calculators that tell you whether the new prices are enough)

Who this is for

Handymen earning under $80K who already know they're priced too low. If you've ever finished a job and realized, driving home, that you made $30 an hour after gas — this is the manual that fixes it.

11 pages. Instant download. Yours forever.